DIGITAL MARKETING & FREELANCING
দেশের সেরা কোর্স মডিউলে , প্রডাকশন বেইজড একমাত্র কোর্স। স্টেপ বাই স্টেপ অফলাইনে শেখার সবচেয়ে কার্যকরি প্রিমিয়াম কোর্স
কোর্স টি কেন করবেন ?
WHAT IS DIGITAL MARKETING?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, that people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
What Exactly is Digital Marketing?
From your website itself to your online branding assets –digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
• Your website
• Blog posts
• eBooks and whitepapers
• Interactive tools
• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
• Earned online coverage (PR, social media, and reviews)
• Online brochures and look books
• Branding assets (logos, fonts, etc.) Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content assets are created and promoted to generate brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website is by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
Native advertising refers to primarily content-led advertisements featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists to automate marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events and direct people toward the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.
Class 6: Facebook Retargeting
6.1 Concept of Remarketing Strategy
6.2 Create different custom audiences
6.3 Create lookalike Audiences
6.4 Evaluating and optimizing the performance of ad campaigns
5.1 Facebook Shop Creation
5.2 Adding Product in Facebook Shop
5.3 Facebook Commerce Manager
5.4 What is Facebook pixel
5.5 How to create Facebook pixel
5.6 Setup Facebook Pixel on your website
5.7 Setup Different Pixel event
Class 7: SEO Overview
7.1 What is SEO, How it works
7.2 What is SEO, Importance of SEO, Types of SEO
7.3 Google Algorithms, Google Ranking Factors
Class 8: Keyword for SEO
8.1 What is Keyword, Types of Keywords,
8.2 Keyword Research free and paid method
Class 9: Website
9.1 What is domain, Domain best practice for website, What is hosting, Buying procedure of
Domain & Hosting
9.2 What is CMS, WordPress CMS installation and basic customization
CLASS 10: Content Strategy
10.1 Content Planning from the selected Keywords
10.2 What are quality contents?
10.3 SEO and USER friendly Content Writing
Class 11: Technical SEO
11.1 Google Search Console Setup and overview
11.2 Google Analytics Setup and overview
Class 12: Technical SEO
12.1 Google Tag Manager Setup and Overview
12.1 SEO error fixing: Accessibility & Indexation, Accelerated Mobile Pages,
Meta Data Missing, Status Codes(200, 301, 302, 304, 404)
Class 13: Off Page
13.1 Anchor Text Planing, Link Building Planing, Comment Backlink, Profile Backlink,
13.2 Guest Posing, Web 2.0, Atricle Submission, Document Sharing Backlink,
Govt.+Edu. Backlink etc
Class 14: Local SEO
13.1 What is local SEO, Importance
13.2 NAP Idea and Consistency, GMB